Our Operating Model
Marquard Media’s operating model is centred on ‘create. connect. transact’ (CCT). In its essence, it is a brand-centric approach transforming trusted and influential brands into distinct platforms for community engagement and value exchange.
CREATE – the purpose of trusted products and services is to create and engage communities
CONNECT – community engagement is driven by a peer-to-peer quest for novelties, discoveries, and sharing insights leading to value-centric transactions.
TRANSACT – curating unique and new business ecosystems, leveraging the trusted brands, and fulfilling our communities’ transactional aspirations – always delivering unique value. ‘TRANSACT’ is not simply a monatisation approach, but a commitment to bring value to our readers and community members.